This article perfectly explains how to use classified ads websites for job search. Classified ads websites like travla.xyz often serve as the best place for job search if you truly need a job. But the question remains, do you know how to use it? Do you know what to look for, and do you know the strategies required to get the desired jobs? These and many more are the things we would be answering in this article.
The employment and industry sector within the Nigerian society is experiencing huge significant transformations. With the digital upscaling of the employment landscape, the advent of digital platforms and freelance jobs has now ravaged the sector, pushing most job seekers to leverage the use of classified ads to better find good employment prospects.
This recent drift towards the use of classified ads has not only improved the scope of job hunting, but has also helped in shortlisting more accessible job options thereby helping to facilitate easy recruitment for business employers.
Nowadays that side hustles and freelance jobs has become the norm, with the majority of the Nigerian youth seeking multiple streams of income towards financial independence, it has now become more of a necessity for the average individual to be well positioned for a successful career.
Ranging from simple skilled professions like tailoring, graphics design, petty trading and the likes, a key factor to being successful is maintaining a very good brand visibility. Notably, the most effective method of keeping a brand visible within the market is via promotion with the most recent addition being classified advertising.
It is important to note that as at 2025, the use of classified ads has helped many digital entrepreneurs who seek sophisticated marketing techniques to promote their brand and products. And in the specifics of job search, classified ads can be very effectively leveraged for specialized roles that require basic, specific skills.
However one should note that to effectively use classified ads for job search, one requires to draft a professional profile, watch out for potential scams and set targets for relevant job opportunities.
Though this guide has been designed to teach you how to leverage the use of classified ads to improve your job hunting experience, it is very important to first come to terms on what classified ads entail first.
What is classified Ads or Classified advertising?
I am not sure you will be able to understand how to use classified ads websites for job search if you cant answer basic questions like what is classified ads or what is classified advertising?
The advent of classified ads or classified advertising came to be when businesses and brands considered the use of print publications to market their products and promote their businesses. They utilized both the printed newspapers and magazines to advertise their products before the internet ever came to be.
These brands would post these ads on both the local and national newspapers, raising the awareness for their products.
From all we’ve said, it is very easy to have a basic idea of what classified ads entails.
Classified advertising is defined as a unique form of brand promotion that utilizes online platforms and print publications for paid advertisement purposes.
It is when individuals or big organizations pay a publication (usually popular online platforms or big newspaper companies) to display an ad in a particular section of their published material. This promotional technique recognises the fact that online digital marketing is one of the modern strategies most businesses employ to boost sales and skyrocket their profits.
Especially with the recent rise in social media traffic, the use of classified ads remain an undisputed tool that businesses and even freelancers can leverage on to attract many buyers and potential customers who are desperately in need of some products or even services.
Online platforms like Jiji, 1xportal, Travla that boast of a large traffic can be used to display these classified ads. They are not just the dull news and entertainment directories of before. They have been upgraded with new features of user-friendly interfaces, location filters that allow users to effectively leverage the platform for classified ads.
Top digital skills that can be promoted using classified ads.
In life, if you have a particular skillset to offer, there is always someone in need of it. The problem just lies in getting to reach such a person. To combat this issue is the resurgence of classified ads, but what are the skills to expect from classified ads.
Below is a compiled list of top, in-demand skills that are topping most online platforms charts as at 2025. It is important to note that not only does these skills rank top on most search categories, but they are rather low capital based setups, making them lucrative options as side hustles.
- Home based services: Common examples include electrical installations, furniture works, carpentry, plumbing etc
- Personal care services: This includes hairdressing, make-up fashion, fashion design and tailoring etc.
- Freelance skills: This includes skills such as graphic design, web design, content writing etc
- Sales based setups: Imported goods resale, selling gadgets and accessories etc.
- Tutoring skills: Online tutorials, coaching lessons, online classes etc.
- Tech based services: Software installation services, Phone repairs, system upgrading etc.
4 tips on how to use classified ads websites for job search
Listed below are tips you must have in your mind when trying to understand how to use classified ads websites for job search;
1. Being careful when crafting or selecting ads
When in search for solid job opportunities browsing through online publications could be of immense help. Though it will be more beneficial to leverage professional publications rather than the average ads. Creating professional ads will help you instill a sense of responsibility and keep you informed on what leading firms require in terms of employability quota.
And for the employed who are in search for side hustles, it is best to steer clear from blind ads. This is because in most cases they are cheap guises for scams and fraud attempts. And in cases that they are not, there is a big chance that ads are from unethical job recruiters who typically have no job offers at the moment and are dependent on other people’s work.
2. Applying for even under-qualified job positions
Most times one might view a job listing advert and the qualifications required for such a job might seem overwhelming or you are lacking one or two essential qualifications mentioned in the job advert. Though it might seem rather discouraging and seemingly pointless to apply for such posts, you should still apply regardless.
If you desperately need the job, you shouldn’t just wait till the right job opportunity would come. Yes, you are aware that your resume doesn’t tick all the required boxes, but why not take the risk of applying for such jobs as there is really nothing to lose.
You might even get the chance of being shortlisted if the few qualifications you have can make up for the ones that you lack. Particularly in cases where hands-on experience is highly appreciated, you might just be employed solely for your experience, with just a little backing from your educational qualifications.
3. Don’t segregate ads based on location
As we all know classified ads can be used to post jobs opportunities available in virtually all locations. So if you are hunting for jobs, utilize your current address when posting ads and don’t include your willingness to relocate even when you are considering a move to the said location.
You can browse through online publications and even newspapers to check out job listings available not minding the location differences.
Companies that usually use classified ads to reach out for potential job applicants usually have a broad market reach in mind, usually within a nation’s reach. They usually offer relocation offers for qualified employees not minding their previous location.
To this end it is not a good idea for an applicant to blacklist job opportunities just due to differences in location, because in most cases these jobs usually have a higher pay in contrast to job listings of same location. Even as much, this will provide an opportunity to explore new geographics and enjoy a change of environment literally.
4. Recognise the uncertainty of outcome
Some companies don’t actually know what they want specifically when hiring employees. They just realise that their manpower is somewhat deficient, and they need more staff to their organisation.
To this end it is important to view every classified advert on a job post as a typical wish list. The organization might not have any job for you in particular, but they want to see how many qualified candidates can fit into their system.
Just view the Nigerian hiring system as throwing a dice, laced with too many uncertainties. For instance, let’s check out this scenario. The company might have a chosen candidate in the boss’s son, but they are compelled to run a classified advert about a vacant spot. They might even conduct interviews just to keep them in compliance with corporate regulations, whilst they have their selected candidate.
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