Eatrite Food Services West Africa is a quick service restaurant in Nigeria. At Eatrite, our promise is to deliver unforgettable experiences for everyone who walks through our doors or comes in contact with us.
Marketing Executive
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience
- Location: Abuja
- Job Field: Sales / Marketing / Retail / Business DevelopmentÂ
Job Objectives
- To coordinate strategic marketing initiatives, conduct product research, and build brand awareness to enhance customer relationships and drive sales growth.
- Adept at developing and executing targeted marketing strategies, managing customer communications, analyzing sales data, and preparing performance reports to support business objectives and promote company products and services.
Key Responsibilities
- Drive brand awareness and visibility through the development and execution of effective marketing strategies and campaigns.
- Maintaining a strong customer relationships, new customer acquisition and sourcing new business opportunities, and generating sales reports to support data-driven decision-making.
- Committed to achieving individual and team financial targets, exceeding revenue and growth projections, and enhancing market penetration across product lines.
- Coordinating promotional programs, conducting market intelligence, and preparing detailed reports to measure marketing performance and business development efforts.
- Contribute to organizational growth by developing and implementing effective marketing plans, driving aggressive campaigns, and identifying strategic market penetration opportunities for individual brands.
- Maintaining comprehensive marketing activity reports, and ensuring consistent alignment with business objectives.
Social Media Marketing:
- Content creation and deployment of consumer-facing content and communication campaigns to maximize reach and improve ROI.
- Drive sales and source clients for shared space services through strategic social media engagement.
- Plan and execute community initiatives, programs, and events to promote shared space services.
- Set and implement social media and communication campaigns aligned with overall marketing strategies.
- Create engaging, platform-appropriate content including blog posts, articles, social media updates, newsletters, and promotional videos.
- Monitor and report on customer feedback, online reviews, and overall brand sentiment.
- Provide community insights and feedback to management and key stakeholders to inform strategy.
- Maintain active awareness of competitor activities and trends in the market.
- Build and nurture relationships with customers, prospects, industry influencers, and professionals.
Skills, Competencies and Requirements
- Proven experience managing a profitable and globally recognized QSR (Quick Service Restaurant) brand
- In-depth knowledge of QSR industry trends and best practices
- Strong cost management skills to ensure profitability and operational efficiency
- Solid understanding of accounting fundamentals and financial reporting
- Strong problem-solving and analytical capabilities
- Effective inventory management to minimize waste and maximize availability
- Excellent analytical skills for data-driven decision making
- Skilled in planning, scheduling, controlling, and coordinating operations
- Strong oral and written communication abilities
- Advanced problem-solving skills in high-pressure environments
- Strong interpersonal skills with the ability to lead and motivate teams
- Excellent negotiation skills to manage vendors, partnerships, and internal stakeholders
- Persuasive communication skills to drive buy-in and influence decisions.
Method of Application
Interested and qualified candidates should send their CV to: jobs@eatriteng.com using the Job Title as the subject of the mail.