Vacancy: Product Marketing Specialist at ALTSchool Africa

AltSchool Africa is an Edtech platform, an alternative to school, on an impact journey of empowering Talents in Africa with easy access to in-demand “future of work” skills. One of our motivations is to increase employability and improve the quality of life for Africans

Product Marketing Specialist Job Summary

We are seeking a data-driven, growth-oriented Product Marketing Specialist to lead our product marketing efforts and drive cross-selling between our different product lines, ensuring every learner journey delivers maximum lifetime value and meets business objectives.

This role combines growth marketing, product positioning, and funnel optimization to acquire high-quality leads online, increase conversions, and ensure existing customers engage with multiple AltSchool Africa’s offerings. 

You will work closely with the product, sales, and customer success teams to design and execute campaigns that boost acquisition and revenue.

Job Details

Key Responsibilities:

• Develop and execute digital lead generation strategies across Meta, Google, LinkedIn, TikTok, SEO, email, and other channels.
• Create targeted campaigns for each learner persona and stage of the funnel.
• Optimize ad creatives, landing pages, and lead forms for conversion rate improvement.
• Map learner journey touchpoints to identify cross-sell opportunities between Diploma, nano diplomas, and Launchpad.
• Design email drip sequences, in-app campaigns, and retargeting ads to encourage product adoption beyond the first purchase.
• Track learner engagement to trigger timely cross-sell recommendations.
• Craft positioning and messaging frameworks for each product and ensure consistent storytelling across channels.
• Develop product launch plans and GTM strategies for new courses or programs.
• Create marketing assets, including sales decks, landing pages, ad copy, and promotional content.
• Conduct A/B testing across channels and continuously iterate for better performance.

Requirements

Must have:

• 4+ years of experience in product marketing, growth marketing, or digital acquisition.
• Proven track record of lead generation and conversion optimization in an edtech, SaaS, or B2C environment.
• Strong understanding of funnel marketing, performance metrics, and marketing automation tools.
• Skilled in running paid campaigns (Meta, Google, LinkedIn, TikTok) and using analytics platforms.
• Experience in cross-selling strategies and customer lifecycle marketing.
• Excellent copywriting and messaging skills.
• Strong collaboration skills with product, sales, and content teams.

Nice to Have:

• Experience in African markets with multi-country campaigns.
• Familiarity with CRM tools (HubSpot, Zoho, Customerio, Salesforce, or similar).
• Ability to run paid online campaigns.

Benefits

• Join a team that thrives on collaboration and innovation, where your ideas and contributions are highly regarded.
• Experience our unwavering commitment to fostering career growth and providing ample development opportunities.
• We celebrate your milestone with dedicated support funds.
• Join a team with a culture that values ownership, open communication, excellence, teamwork, and collaboration, empowering our team to achieve extraordinary results.
• We are genuinely enthusiastic about the work we do, so we have fun while making an impact!

How to apply

USE THIS LINK TO APPLY