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Retail and Channel Sales Manager
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 8 – 12 years
- Location: Lagos
- Job Field: Sales / Marketing / Retail / Business DevelopmentÂ
Role Overview
- The Retail & Channel Sales Manager will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers,cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.
Key Responsibilities
- Lead revenue generation across all retail and distribution channels to meetmonthly, quarterly, and annual sales targets.
- Monitor sales pipelines, optimize conversion rates, and proactively optimize under performance.
- Deliver consistent sales growth through effective pricing, promotions, and account management.
- Build, expand, and nurture a robust network of retail outlets, Pro Audio installers, resellers, and institutional trade partners.
- Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.
- Develop and implement effective RTM strategies for both existing and new products.
- Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
- Ensure alignment between sales, marketing, and distribution operations.
- Oversee daily retail operations across physical outlets and online platforms.
- Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.
- Implement continuous improvement programs to enhance retail efficiency and customer experience.
- Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
- Maximize in-market brand visibility and sell-out opportunities.
- Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
- Maintain competitor intelligence and market trend analysis to support strategic planning.
- Recruit, coach, and lead a high-performing retail and field sales team.
- Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
- Foster a results-driven, collaborative sales culture.
Requirements
- 8–12 years total commercial experience; 4–6 years in consumer electronics /audio / appliances / mobile devices, lifestyle tech.
- proven track record scaling premium or aspirational brands.
- Demonstrated ability to build and manage multi-channel retail and distribution networks.
- Strong expertise in RTM strategy development, trade partner management, and field team leadership.
- Solid analytical skills in forecasting, pricing strategy, and market intelligence.
- Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
- Willingness to travel locally and regionally as needed.
Method of Application
Send CVs to talent@terawork.com